One of the side effects of responsive design has meant that a lot of sites look similar. However, responsive design isn’t solely to blame. The rise of WordPress sites and the booming theme market also have a hand in it.
And some folks, such as Matthew, have copped to being guilty of following everyone else’s look with his company’s site.
But having a similar look isn’t necessarily a bad thing. That’s because we’ve changed the way we consume the web, which has resulted in a lot of common UI design patterns. Design patterns have matured and as such, there’s little in the way of innovation when it comes to UI patterns.